The Boston Globe
Bobby Hankinson of The Boston Globe says: "There's new hope for those who can't wait until summer to sink their teeth into corn on the cob. […] Birds Eye's new Steamfresh products provide healthy produce in a convenient freezer-to-microwave process. Pop in a package of sweet corn, watch as the special bag inflates -- just like microwave popcorn -- and in four to five minutes you've got tender, delicious kernels."
Democrat & Chronicle
The Democrat & Chronicle says: "Birds Eye Foods has come out with a new line of frozen vegetables that go directly from the freezer to the microwave and are ready in five minutes. Steamfresh vegetables cook in custom-designed bags that allow steam to circulate around the food, saving you an extra dish to wash."
Rocky Mountain News
The Rocky Mountain News says: "[Steamfresh] may be as revolutionary as salad-in-the- bag: Vegetables steamed in the bag, with new high-tech stuff that turns the bag into a steaming vessel right in the microwave."
Sioux City Journal
Marcia Poole of The Sioux City Journal says: "You merely toss the package in the microwave and cook for about four to five minutes. The process is much like popping up a bag of Jolly Time but without the fun sound effects. The most you may hear is a slight whistle which means the special vent is allowing steam to escape. […] I tried the cut green beans and found the finished products delightfully crisp -- tender throughout."
Wall Street Journal
Katy McLaughlin of the Wall Street Journal says: "The Birds Eye Steamfresh bag vegetables tasted better than most frozen vegetables - less mushy, with more vibrant color and crispness. Overall, the products had better texture and taste than many other kinds of microwavable meals."
Supermarket News
When interviewed for Supermarket News, Frank Lombardi, frozen food manager for Dave's Marketplace, Warwick, R.I. said: "Birds Eye Foods' new Steamfresh frozen vegetables that can be cooked directly in the product package via microwave are a big hit."
Product Alert
Product Alert says: "The special steaming bag sounds like the type of innovation that may have the potential to shake up the frozen vegetable market."
SteamfreshTM Delivers Perfectly Steamed Vegetables Every Time
Thanks to Clarence Birdseye, frozen foods were introduced to retail customers over 75 years ago. Today, Birds Eye Foods announces another revolution in frozen food with the nationwide launch of SteamfreshTM, frozen vegetables that steam perfectly right in the bag...
Read the full Newsrelease (PDF File)
BellaOnline
Eileen Brown of BellaOnline writes: “Birds Eye's new line of Steamfresh Fresh Frozen Vegetables are possibly the most easily prepared, delicious and nutritious vegetable side dishes ever created. […]Steamfresh Fresh Frozen Vegetables have the freshest flavor of any frozen vegetables I've ever tasted. […]If you haven't tried this line of frozen vegetables yet, I urge you to do so.” To read her entire review, please visit http://www.bellaonline.com/.
TheCelebrityCafe.com
TheCelebrityCafe.com Staff rave that “This is one of our favorite products because we all agreed that these are the best tasting frozen vegetables any of us have ever had. I would even bet that some people out there won’t be able to tell they come from the freezer. […]Hands down these BirdsEye Steamfresh Vegetables are the fastest and tastiest way to get your family or even you to eat your veggies.” To read the entire review, go to http://thecelebritycafe.com/guide/1284.html
Fort Worth Star-Telegram
Amy Culbertson of the Fort Worth Star-Telegram says: “Getting steamed can be good. Steaming, we're told, is one of the best methods of cooking vegetables if we want to retain maximum nutrients and ensure good color and true flavor. It's not a difficult technique, but the Birds Eye frozen-food folks have come up with some new packaging that streamlines the steaming process even more.”
Hungry Girl
Lisa Lillien of Hungry girl tells us: “With Birds Eye's new Steamfresh line, cooking up perfect veggies has never been easier. Just pop a bag in the microwave for about five minutes, watch it puff up, and voila -- perfect, gorgeous, steamed veggies every time.” To read her whole review, go to http://www.hungry-girl.com/
AOL Diet & Fitness
Kristy Martin of AOL Diet & Fitness writes: “Thankfully, Birds Eye has figured out a way to revive frozen veggies from their corpselike slumber. The company's new Steamfresh line incorporates a secret vent into the bag, so when you nuke their vegetables, they puff up like a bag of microwave popcorn. Steam is released, and the little nuggets of nutrients stay crunchy, cook uniformly and retain their fresh taste.” To read her entire review, go to http://diets.aol.com/food/wecrave/steamfresh
Chicago Sun-Times
Denise O’Neal of the Chicago Sun-Times gives Birds Eye Steamfresh a four star rating. She also writes: “I tried the mini ears of corn on the cob. Being a corn lover, it was a challenge well met. The corn was sweet, juicy and didn't need any additional seasonings. It tasted as though it had been picked right off the stalk and cooked at its peak, which in real time probably would be close to 45 minutes to get tender.”
Arkansas Democrat-Gazette
Jennifer Christman of the Arkansas Democrat-Gazette encourages her readers to try new Birds Eye Steamfresh, which she claims are “possibly the lowest maintenance produce in existence.” She further states: “You don’t need any utensils, water, bowls or pans, heck, you don’t even have to open the package to cook them. Just toss the specially designed bag of just plain vegetables (“Ingredients : Corn.”) inside the microwave and heat for about five minutes.”
Uexpress.com
Bonnie Tandy Leblang, a registered dietitian and professional speaker says, “Steamfresh veggies warm a dietitian's heart, as each package contains vegetables and nothing more. Steamfresh veggies go from the freezer to the microwave and steam right in the bags in about five minutes.” Read her entire review.
BirdsEye Foods
Birds Eye Foods announced today the introduction of new Steamfresh Singles, a convenient, single serve addition to the company’s innovative and wildly popular Steamfresh frozen vegetable line introduced in January 2006. Read the entire press release.
