Birds Eye® Foods
 
 
 
 
 
     
  Fresh vs. Frozen  
 

Frozen vegetables may contain more, or at the very least have the same, nutrients as fresh vegetables. Frozen vegetables are picked at the peak of freshness and then flash-frozen, preserving nature’s nutritional value at a higher percentage than fresh. Frozen vegetables quickly lock in quality and nutrients while fresh vegetables steadily lose nutrients after they’re harvested. Dr. Barbara Klein, a professor of food and nutrition at the University of Illinois, found that after three days in a freezer, frozen green beans contain twice as much vitamin C as fresh green beans that spent the same amount of time in a display case.


Food for thought:
  • Locally grown fresh vegetables are only available in season for a short period of time.
  • Many vegetables grown around the world travel thousands of miles to reach your grocery store and lose their nutrients in that time.
  • If fresh vegetables sit in your refrigerator after you purchase them, the nutrient levels degrade even more.
  • The American Frozen Foods Institute points to studies showing that frozen vegetables can have equal, or higher, nutritional value than fresh vegetables.