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| A Cut Above the Rest - Birds Eye Farm Fresh Mixtures Reformulated to include 100% Broccoli Florets |
| Monday, January 30, 2006 |
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Birds Eye is synonymous with value-added quality - and here's the latest reason why - Bird Eye Farm Fresh Mixtures have been improved to include 100% broccoli florets in the nine-item line-up of Farm Fresh favorites.
"We have eliminated all broccoli stalks in an effort to improve the overall product quality," said Chris Wiesen, senior brand manager Birds Eye Frozen Vegetables, " we use only the finest broccoli florets and we flash freeze them at the peak of freshness. No one else offers this kind of quality - and for not a single penny more."
The Farm Fresh reformulation is just the latest in Birds Eye Foods' focus on providing consumers with superior quality and value. Look for specially-marked Birds Eye Farm Fresh Mixtures containing 100% broccoli florets in stores now. |
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