Birds Eye Foods respects your right to privacy. We have prepared this notice to provide you with answers to questions you may have about the information we collect and how we handle that information.

By visiting our websites, you are accepting the policies and practices described in this Privacy Policy.

Birds Eye Foods collects certain personal information on our websites about our online visitors such as your name, address, phone number, e-mail address, birth date, etc. Personal information means “any information concerning a natural person which, because of name, number, symbol, mark or other identifier, can be used to identify that natural person”. You provide this information to us in several ways; for example, by registering on our site or by entering a promotion, sending us an e-mail, etc. Birds Eye Foods only gathers personal information voluntarily provided by users. If you choose not to provide certain information, you may not be able to do some things, like access particular areas of our websites, enter sweepstakes or contests, send us e-mail, or request samples of our products.

Birds Eye Foods uses cookie technology on our websites. A cookie is a small file we save on your computer’s hard drive which contains non-personal information. Cookies will provide users with faster access to pages you have already visited, allow us to customize our offerings to users, help users participate in events on our sites and help us to figure out how many people visit our websites, what pages they stop at and how long they stay there. Birds Eye Foods collects IP addresses from cookies. An IP address is the number a certain Internet Service Provider assigns to users which allow us to track user activity on our sites. An IP address and cookie are not connected to any personal information or online contact information, so users remain anonymous.

Online ordering requires the customer to be over the age of 18 and have a valid credit card. When a customer places an order, Birds Eye Foods collects information associated with the transaction, which includes the customer's name, mailing address, product ordering information, shipping address, and credit card information. Customers have the option of registering with our online ordering system. For the customers who choose to register an account with us, Birds Eye Foods will capture their login name, password, name, and mailing address and alternate ship-to addresses. Birds Eye Foods adopts careful security procedures to safeguard customer information stored on our systems. Our third party eCommerce company uses encrypted web communications technology to protect credit card information. Birds Eye Foods does not retain credit card information received via our website in our systems, therefore each time you place an order you will need to provide a credit card number. When registered customers return to the site to place subsequent orders, they can identify themselves with their login name and password. When a customer places an order online, Birds Eye Foods will send an order confirmation e-mail message and an order shipment e-mail message thanking them when the order has been filled.

Federal law mandates that sites directed to an audience of children under age 13 only gather information from children that are reasonably necessary to participate in the website's activities. Although Birds Eye Foods may offer online activities designed for children under 13, no personal information is required or knowingly gathered. If you are under 13, you should not submit any personal information to us.

Birds Eye Foods may use personal information to contact users, to send promotional materials and other communications requested, and to respond to a user’s comments and questions, etc. Birds Eye Foods may also make use of this information to contact users for opinions on our products or on our websites. Birds Eye Foods also uses this information to improve our website features and content and to examine website usage. Personal information is retained indefinitely. Any user who prefers not to receive e-mail from us can send an "unsubscribe" e-mail to unsubscribe@birdseyefoods.com.

No personal information is ever shared or sold to third parties except in the following limited circumstances:

• Agents: Birds Eye Foods may employ other companies and individuals to perform functions on our behalf. They may have access to personal information needed to perform their functions, but may not use it for other purposes. Examples include sending postal mail and e-mail, managing promotional customer information, analyzing data, providing marketing assistance, providing search results and links and processing online credit card payments.
• Business Transfers: As Birds Eye Foods continues to develop our business, we might sell or buy companies or assets. In such transactions, customer information generally is one of the transferred business assets. Also, in the event that Birds Eye Foods or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
• Legal Protection: Birds Eye Foods releases account and other personal information when we believe release is appropriate to comply with law; enforce our agreements; or protect the rights, property, or safety of Birds Eye Foods or others.
• With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

Birds Eye Foods is aware of the importance of protecting personal information collected through our websites against unauthorized access, use, or disclosure. Access to personal information is limited to those employees or third party service providers who need access to this information to perform their jobs. Birds Eye Foods employees and third party service providers are aware of the need to keep customer information confidential and handle it with due care.

Content on other domains, even those linked to by Birds Eye Foods, is not covered by this privacy policy. Birds Eye Foods does not guarantee the content of any third party sites and advises users to review the privacy policies of all sites before submitting personal information.

The trademarks, logos, and all contents of these websites are the property of Birds Eye Foods and may not be used for any purpose without prior written permission.

Users may request a copy of the personal information Birds Eye Foods has collected from them at any time to change the information or to request that it be removed from our databases by contacting us at:

YOU AGREE THAT YOUR USE OF OUR WEBSITES IS AT YOUR SOLE RISK. OUR WEBSITES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. BIRDS EYE FOODS DISCLAIMS, TO THE FULLEST EXTENT OF THE LAW, ALL WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION, ANY WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT ARISING FROM COURSE OF DEALING, USAGE OR TRADE PRACTICE.

You expressly understand and agree that under no circumstances shall Bird Eye Foods, its affiliates or their officers, directors, employees or agents be liable for any direct, indirect, incidental, special, consequential, punitive, or exemplary damages, including without limitation, damages for loss of profits, use, data, goodwill, or other intangibles arising out of your inability to use any of our websites or the information they contain. This limitation applies whether the alleged liability is based at law or in equity or whether on contract, tort, negligence, strict liability, or any other legal theory or basis even if Birds Eye Foods has been advised of the possibility of such damages. If any of the above limitations are void or unenforceable under governing law, Birds Eye Foods’ liability shall be limited to the fullest extent permitted by law.

Birds Eye Foods reserves the right to add, delete, change, or modify portions of this policy at any time. Please review the privacy policy periodically for any changes. Your continued use of our websites will mean that you accept the terms of the current privacy policy.